Add to ORKGLa newsletter es una estrategia de web marketing muy utilizada en la actualidad por empresas e instituciones de todo tipo. De hecho, se trata de un género nuevo y emergente de Internet (Shepherd y Watters, 1998: 98), cuyo principal propósito comunicativo es la persuasión directa de los suscriptores. En el presente estudio nos proponemos determinar las principales características de este género discursivo, utilizando como corpus de referencia las últimas 27 newsletter del portal Spain.info.The newsletter is a web marketing strategy currently used by most companies and institutions of all kinds. In fact, this is a novel genre of Internet, an emergent genre (Shepherd and Watters, 1998: 98), whose main communicative purpose is the direct persua...
As a mass communication medium, the Internet has lately developed from a double perspective: on the ...
À travers les quatre types de publications sur son site web, l'Agence des Nations Unies pour les réf...
The texts of Publicity are an interesting area for researching not only from the reader ́s point of ...
La newsletter es una estrategia de web marketing muy utilizada en la actualidad por empresas e insti...
The aim of this study is to determine the principal characteristics of the discursive genre of web p...
In the digital era of information saturation and dispersion of content through social platforms, new...
En la era de la saturación informativa digital y de la dispersión de contenidos a través de las plat...
The following article has as main objective describing the current situation of the interactive adve...
In the context of the New Technologies, the e-mail is currently one of the most frequently used mean...
none2siThe aim of this paper is to provide an state of the art of the key issues and methods adopt...
The use of rhetoric as the "art of persuasion" in discourse (Eco, 1974) has been the subject of refl...
RESUMENInternet ha surgido como un nuevo medio que se establece desde una doble perspectiva, como nu...
The management of communication of the companies keeps on being a priority to obtain the commercial ...
Los trabajos de esta tesis doctoral han consistido en comprobar si la tendencia a la oralidad que vi...
Con la implantación de la web 2.0 en el universo de internet y la llegada de innúmeros recursos y he...
As a mass communication medium, the Internet has lately developed from a double perspective: on the ...
À travers les quatre types de publications sur son site web, l'Agence des Nations Unies pour les réf...
The texts of Publicity are an interesting area for researching not only from the reader ́s point of ...
La newsletter es una estrategia de web marketing muy utilizada en la actualidad por empresas e insti...
The aim of this study is to determine the principal characteristics of the discursive genre of web p...
In the digital era of information saturation and dispersion of content through social platforms, new...
En la era de la saturación informativa digital y de la dispersión de contenidos a través de las plat...
The following article has as main objective describing the current situation of the interactive adve...
In the context of the New Technologies, the e-mail is currently one of the most frequently used mean...
none2siThe aim of this paper is to provide an state of the art of the key issues and methods adopt...
The use of rhetoric as the "art of persuasion" in discourse (Eco, 1974) has been the subject of refl...
RESUMENInternet ha surgido como un nuevo medio que se establece desde una doble perspectiva, como nu...
The management of communication of the companies keeps on being a priority to obtain the commercial ...
Los trabajos de esta tesis doctoral han consistido en comprobar si la tendencia a la oralidad que vi...
Con la implantación de la web 2.0 en el universo de internet y la llegada de innúmeros recursos y he...
As a mass communication medium, the Internet has lately developed from a double perspective: on the ...
À travers les quatre types de publications sur son site web, l'Agence des Nations Unies pour les réf...
The texts of Publicity are an interesting area for researching not only from the reader ́s point of ...