La responsabilidad social corporativa en la gestión hotelera

The corporative social responsibility is present in the voluntary actions of the companies to the benefit of the society, that is to say, beyond the obligations that the legislation imposes to them. This article compiles some of the main definitions of �social responsibility� and it talks about different models of public intervention in the implantation of the social responsibility in the company management. Also it orients about the management of that responsibility and it informs about the social responsibility benefits for the companies. In addition, the article indicates the methodology and the results of the developed experiences analysis, about the management of the social responsibility of several excellent hotel chains in the Spanish tourist sector, and the obtained conclusions.The corporative social responsibility is present in the voluntary actions of the companies to the benefit of the society, that is to say, beyond the obligations that the legislation imposes to them. This article compiles some of the main definitions of �social responsibility� and it talks about different models of public intervention in the implantation of the social responsibility in the company management. Also it orients about the management of that responsibility and it informs about the social responsibility benefits for the companies. In addition, the article indicates the methodology and the results of the developed experiences analysis, about the management of the social responsibility of several excellent hotel chains in the Spanish tourist sector, and the obtained conclusions.La responsabilidad social corporativa se hace presente en las acciones que realizan las empresas en beneficio de la sociedad de manera voluntaria, esto es, más allá de las obligaciones que les impone la legislación. Este artículo recopila algunas de las principales definiciones de �responsabilidad social� y se refiere a los diferentes modelos de intervención pública en la implantación de la misma en la gestión empresarial. También orienta sobre la forma de administrar esa responsabilidad e informa sobre los beneficios que se pueden derivar de ello para las empresas. Además, el artículo recoge la metodología y los resultados del análisis de experiencias desarrollado, centrado en la gestión de la responsabilidad social por parte de varias cadenas hoteleras relevantes en el sector turístico español, y las conclusiones obtenidas tras su realización