The medial discourse in change : A comparative critical discourse analysis of the medial presentation of the Sweden Democrats.

The Sweden democrats has for a long time been labelled as a racist party in swedish media. Due to the problems related to the members of the party in the 90s, where members were subject to criminal actions and racist scandals, the media had focus on the racist actions and labelled the party as a racist party therefore. How does the discourse present itself today? The purpose is to make a comparative study between the year 2014 and 2018/2019 and to research if the discourse surrounding the sweden democrats has changed during this time. Relevance for the study is how we discover, categorize and give the discourses names that helps us and also the reader to understand the process about how the media picture Sweden democrats. Our method is a comparative critical discourse analysis that we are going to use on articles published in the two largest newspapers in sweden, Aftonbladet and Expressen. We will locate the surrounding discourses from 2014 at first and then locate what kind of discourses is surrounding the party in 2018/2019. The main discourse from 2014 is the racist discourse, it´s present in nearly every article we analyse. With the racist discourse, the big difference is that the discourse is changing. When we look upon 2018/2019, new discourses take place, the new discourses we locate it’s the right populism-, scandal- and normalization discourse, the rasism discourse is still present but not so extensive as during 2014. During 2014 the racism discourse depends on the scandal discourse, this changes significant, the scandal discourse is no longer in 2018/2019 dependent on the racism discourse, but it acutally transforms into its own discourse. The focus on racism is almost gone and new scandals take place instead. In combination with the normalization discourse we can se that there has been a change, actually a big change in the media discourse surrounding the Sweden democrats