This study is a descriptive survey on challenges and enhancement strategies for the marketing of library services for improved accessibility to students of National Open University of Nigeria (NOUN). Three specific objectives, three research question and one null hypothesis guided the study. Population for the study consists of 15 librarians from the six study centres libraries in the six geopolitical zones in Nigeria. The study used a questionnaire and interview to collect data from 15 librarians in the six study centre libraries in the six geopolitical zones in Nigeria. The data collected were analysed using mean and standard deviation and hypotheses were tested using ANOVA statistics at a 0.05 level of significance. The results showed t...
The aim of this study was to investigate the Impact of policies and infrastructures on the access an...
Adoption of marketing concept into information oriented organizations such as academic libraries has...
Abstract Purpose: Electronic marketing of library resources and students patronage in University li...
This study is a descriptive survey on challenges and enhancement strategies for the marketing of lib...
This study examines marketing library and information services in academic libraries. Specific objec...
This paper makes a case for marketing library and information services in Nigerian University Librar...
The study surveyed the strategies used in marketing library and Information services in Chukwuemeka ...
This study determined the application of marketing strategies to library and information services in...
The paper aims to examine the situation of information service marketing in university libraries in ...
This paper makes a case for marketing library and information services in Nigerian university librar...
The study assess the impact of marketing strategies in two medical institutions in Lagos State. It p...
Cost of scholarly and educational publications has escalated and necessitates the shift from teachin...
This study examined knowledge of academic librarians in relation to marketing of library services an...
Marketing of library services in the present century is important, considering the developments in t...
The paper examined the strategies used for marketing of information resources and services in medica...
The aim of this study was to investigate the Impact of policies and infrastructures on the access an...
Adoption of marketing concept into information oriented organizations such as academic libraries has...
Abstract Purpose: Electronic marketing of library resources and students patronage in University li...
This study is a descriptive survey on challenges and enhancement strategies for the marketing of lib...
This study examines marketing library and information services in academic libraries. Specific objec...
This paper makes a case for marketing library and information services in Nigerian University Librar...
The study surveyed the strategies used in marketing library and Information services in Chukwuemeka ...
This study determined the application of marketing strategies to library and information services in...
The paper aims to examine the situation of information service marketing in university libraries in ...
This paper makes a case for marketing library and information services in Nigerian university librar...
The study assess the impact of marketing strategies in two medical institutions in Lagos State. It p...
Cost of scholarly and educational publications has escalated and necessitates the shift from teachin...
This study examined knowledge of academic librarians in relation to marketing of library services an...
Marketing of library services in the present century is important, considering the developments in t...
The paper examined the strategies used for marketing of information resources and services in medica...
The aim of this study was to investigate the Impact of policies and infrastructures on the access an...
Adoption of marketing concept into information oriented organizations such as academic libraries has...
Abstract Purpose: Electronic marketing of library resources and students patronage in University li...