This dissertation consists of three essays on the topic of consumers’ response to hotel room rates increases due to external events (hedonic and utilitarian situations). External events such as sporting games, local festivals, or weather-related events (e.g., floods, snowstorms) frame consumers’ motivation to stay in a hotel room (hedonic vs. utilitarian motivations), increasing hotel room demand and resulting in higher room rates. The dynamic changes of hotel room rates during the high demand periods may cause consumers to perceive high room rates as unfair, restricting their intentions or enhancing their desires to book a hotel room before room rates increase even higher. Thus, it is vital to understand the impact of external event charac...
The purpose of this study was to propose a conceptual framework of perceived price fairness for tour...
While hotels come up with various discount strategies to attract consumers, especially during a rece...
This study analyzes the consumer perception of yield management (YM) with an example in the hotel se...
This dissertation consists of three essays on the topic of consumers’ response to hotel room rates i...
This paper investigates the concept of customers\u27 perceived price fairness in the context of diff...
In this chapter we have provided a comprehensive review of literature pertaining to behavioural pric...
The purpose of this dissertation is to explore how different pricing strategies influence customers’...
The objective of the study was to examine the relationships between the concepts of personal fairnes...
When customers perceived hotel revenue management practices to be fair, they are more likely to be s...
Pricing strategies (e.g. yield management) in the tourism industry, known as non-transparent pricing...
Yield/revenue management practices are now increasingly being employed by hotel firms on a global sc...
Fairness perceptions play an important role in customers' behavior, and this study explores which co...
This study focuses on analysing the perceptions of pricing tactics the hotels from Romania use, and...
Purpose – To analyze the role of price fairness perceptions as a construct underlying individuals' t...
ABSTRACTPerceptions of unfairness in price increases: an experimental studyThis experimental study i...
The purpose of this study was to propose a conceptual framework of perceived price fairness for tour...
While hotels come up with various discount strategies to attract consumers, especially during a rece...
This study analyzes the consumer perception of yield management (YM) with an example in the hotel se...
This dissertation consists of three essays on the topic of consumers’ response to hotel room rates i...
This paper investigates the concept of customers\u27 perceived price fairness in the context of diff...
In this chapter we have provided a comprehensive review of literature pertaining to behavioural pric...
The purpose of this dissertation is to explore how different pricing strategies influence customers’...
The objective of the study was to examine the relationships between the concepts of personal fairnes...
When customers perceived hotel revenue management practices to be fair, they are more likely to be s...
Pricing strategies (e.g. yield management) in the tourism industry, known as non-transparent pricing...
Yield/revenue management practices are now increasingly being employed by hotel firms on a global sc...
Fairness perceptions play an important role in customers' behavior, and this study explores which co...
This study focuses on analysing the perceptions of pricing tactics the hotels from Romania use, and...
Purpose – To analyze the role of price fairness perceptions as a construct underlying individuals' t...
ABSTRACTPerceptions of unfairness in price increases: an experimental studyThis experimental study i...
The purpose of this study was to propose a conceptual framework of perceived price fairness for tour...
While hotels come up with various discount strategies to attract consumers, especially during a rece...
This study analyzes the consumer perception of yield management (YM) with an example in the hotel se...