Increasing Commerce Competitiveness: Case Study on Solving Issues in the Fruit Supply Chain in the Dominican Republic, which Limit Exports, and Self-Reliance

Agriculture was the main economic pillar of the Dominican Republic from its origins. Government decisions during the 80s and 90s resulted in high imports of food products, migration of rural workers to the urban areas, loss of arable land, and disinterest from a younger generation to continue food production. This case study explains the findings from research conducted in the Dominican Republic and Georgia, USA between 2014 and 2017. The researcher interviewed major players in the fruit sector in both areas, used data from the cacao sector to analyze exports behavior, and applied Porter’s Diamond of National Advantage to the Dominican fruit sector to assess its competitiveness, and analyze growth opportunities through improvements in the fruit supply chain. The Dominican fruit sector is key for the nation’s agricultural and economic growth; its enhancement will allow the country to become more self-reliant, increase exports, and improve its citizen’s quality of life. Primary qualitative data was collected through interviews to industry experts, observation, and field visits, by using deduction, induction and abduction, following a pragmatist philosophy. Quantitative data was obtained from reliable Dominican and international sources. Secondary data was gathered through the review of academic and professional literature, and the news. The findings show the nation has the potential and natural resources to considerably improve its economic circumstances. Strengthening of the fruit sector can be accomplished by adding value to its products, decreasing the amount of food product imports, increasing fruit product exports, providing infrastructure and education in rural areas, and aiding farmers obtain the knowledge and financial opportunities they need to grow