A New Step in Greenway Planning and Practice – The Challenges of Branding a Cross-Border Greenway in Hungary

One of the most recent products of alternative tourism and thematic route development are the greenways in Hungary which were recently launched in 2011. As the authors of this article actively took part in the practical process of the creation and initiation of the Baranya Greenway in 2012, (Szabó, G. and Csapó, J., 2012), in our present article we lay the emphasis on the branding process of a cross-border cooperation program on the Hungarian-Croatian border at the Baranya/Baranja area. Besides tourism development, the presented initiatives rely on forming a sustainable society and a healthy lifestyle as well where the major focus is on strengthening the co-operations between the different actors, the community development of the local population, strengthening of the non-motorised transport forms and heritage tourism of course at both sides of the border