Self-Congruity: A Resident\u27s Perspective

Self-congruity theory has been used to predict tourists\u27 satisfaction with a destination by relating the destination\u27s image to an individual\u27s self-constructs. This research will examine the possible relationship between residents\u27 self-congruity with the destination image and their quality of life. It will also explore the possible effects a disparity between a resident\u27s self-congruity with the destination image and their self-congruity with their perception of tourists may have on their quality of life