FORMATION OF THE MONITORING SYSTEM OF THE REGIONAL MARKET FOR ALCOHOLIC PRODUCTION

The article substantiates the topicality of developing the theoretical and methodological bases for threat monitoring in the regional alcoholic beverages market. The need to modernize the regional policy of state regulation of alcohol production in the subjects of the Russian Federation under growing external and internal economic threats has been identified. ?The assessment of threats to the development of the region as a result of a reduction in the turnover of alcoholic products was conducted using a situational modeling methodology and a set of target indicators. The result of employing the system of indicators is the development of the requirements for economic stimulation and regulatory support aimed at the alcoholic beverages market.?Relative to ensuring the social and economic security of the region the directions on formation of organizational, informational and methodical support for threats monitoring are determined. A new methodology for assessing threats based on the situational modeling makes it possible to develop recommendations for federal and regional public authorities to improve mechanisms for regulating threats aimed at developing the regional alcoholic beverages market by eliminating institutional barriers to market entry for the development of free competition Business, attractive business environment.?The practical significance of the research is timely assessment and prevention of crisis phenomena for increasing the level of social, demographic and economic security of the region.