FACTORS AFFECTING E-COMMERCE IN TELECOMMUNICATION SERVICE PROVIDING COMPANIES IN KENYA: A CASE STUDY OF SAFARICOM LIMITED, NAIVASHA BRANCH

The general objective of this study was to study factors affecting e-commerce in telecommunication service providing companies in Kenya with a focus of Safaricom limited, Naivasha branch. The Specific objectives were to establish the infrastructure affecting ecommerce at Safaricom Limited, Naivasha Branch, to find out technical skills affecting Ecommerce at Safaricom Limited, Naivasha Branch, to investigate financial infrastructures affecting E-commerce at Safaricom Limited, Naivasha Branch and to assess the legal and policy framework affecting E-commerce at Safaricom Limited, Naivasha Branch. The study will be of significance to safaricom who will be assisted through highlighting the technical, infrastructure, financial and legal factors affecting e-commerce and how they can improve and bring up positive impacts and curb or reduce the negative factors, more so the academic fraternity should be able to add knowledge on issues of e-commerce both to fellow students and the lecturers. It should also provide area for further research on the topic. The research was conducted using descriptive research design. The accessible population was 200 where the researcher obtained the sample size. The sample size of the study was 60 respondents which was 30% of the target population as recommended by Mugenda and Mugenda (2013). Stratified random sampling was employed in the study. The researcher used questionnaires to collect data because they are simpler to formulate and permits greater depth of response when a respondent is allowed to give a personal response in case of unstructured and structured questions. All the data collected is first coded. Coding is the transition of data collected for research into a machine-readable form