In this paper I examine the incentives for voluntary disclosure of advertising expenditures for a sample of US firms for the period 1994-2003. I estimate proxies for the proprietary costs and valuation benefits of advertising with data from the mandatory disclosure period. My proxy for proprietary costs is an estimate of the spillover effects of advertising. It is measured by the association between a firm's advertising investments and its competitors' market values or future profitability. Valuation benefits are defined by an estimate of the relation between the firm's own advertising outlays and its market value or future operating income. I use these proxies to explain firms' discretionary disclosure decisions and I find that firms, whic...
textRecent analytic research distinguishes between the quantity and quality of public information a...
Multi-segment (diversified) firms have a natural advantage over single-segment (focused) firms with ...
Information security is a fundamental concern for corporations operating in today’s digital economy....
In this paper I examine the incentives for voluntary disclosure of advertising expenditures for a sa...
In this article, I examine the incentives for voluntary disclosure of advertis-ing expenditures for ...
The extent of financial disclosures among corporations vary greatly. Some corporations voluntarily p...
Publicly listed firms have the discretion to disclose (or not) advertising spending in their annual ...
Advertising expenditure is one of the most important budget items supporting marketing activities fo...
This dissertation consists of two chapters regarding marketing information disclosure. The first cha...
Discretionary disclosure theory suggests that firms' incentives to provide proprietary versus nonpro...
Advertising is a critical competition device that affects interactions among firms in the product ma...
Typescript (photocopy).A major argument in favor of the regulation of accounting standards is that v...
The argument of proprietary costs is commonly used by firms to object against proposed disclosure re...
ABSTRACT: We examine whether proprietary costs affect disclosure quality and how investors react to ...
This paper examines the determinants of voluntary disclosure by firms of employee entitlement actuar...
textRecent analytic research distinguishes between the quantity and quality of public information a...
Multi-segment (diversified) firms have a natural advantage over single-segment (focused) firms with ...
Information security is a fundamental concern for corporations operating in today’s digital economy....
In this paper I examine the incentives for voluntary disclosure of advertising expenditures for a sa...
In this article, I examine the incentives for voluntary disclosure of advertis-ing expenditures for ...
The extent of financial disclosures among corporations vary greatly. Some corporations voluntarily p...
Publicly listed firms have the discretion to disclose (or not) advertising spending in their annual ...
Advertising expenditure is one of the most important budget items supporting marketing activities fo...
This dissertation consists of two chapters regarding marketing information disclosure. The first cha...
Discretionary disclosure theory suggests that firms' incentives to provide proprietary versus nonpro...
Advertising is a critical competition device that affects interactions among firms in the product ma...
Typescript (photocopy).A major argument in favor of the regulation of accounting standards is that v...
The argument of proprietary costs is commonly used by firms to object against proposed disclosure re...
ABSTRACT: We examine whether proprietary costs affect disclosure quality and how investors react to ...
This paper examines the determinants of voluntary disclosure by firms of employee entitlement actuar...
textRecent analytic research distinguishes between the quantity and quality of public information a...
Multi-segment (diversified) firms have a natural advantage over single-segment (focused) firms with ...
Information security is a fundamental concern for corporations operating in today’s digital economy....