Add to ORKGThis is an Accepted Manuscript of a book chapter published by Routledge in Personality, Design and Marketing on 20.01.17, available online: https://www.routledge.com/Personality-Design-and-Marketing-Matching-Design-to-Customer-Personal/Moss/p/book/978056608784
The current study focuses on a novel and recently popular internet phenomenon – celebrity livestream...
Web users, even when not actively looking for a product, are continuously targeted by offers that po...
Background. Previous research on the investigation of brand personality (BP) can be found to use the...
This chapter considers the role that personality plays in drawing certain groups to visit music arti...
This exploratory study illustrates how social media marketing motivates music consumers to listen to...
In the last decade or so, the marketing world has taken over the internet and with that,social media...
Purpose – This study attempts to identify the brand personality dimensions that American firms inte...
It is a marketing truism that products should be shaped around the preferences of customers, not des...
Iconic brands are a hallmark of the creative industries based on the commercialisation of figures fr...
Aim of the project: To explore the role of celebrities as an aspirational reference group for member...
Research on influencer marketing has grown exponentially over the past few years. Overall, the extan...
The world of social media influencers, bloggers and online “clothes horses” is a relatively new one....
The digital era has brought great changes in the music industry and to the importance of the traditi...
New music artists have been emerging in recent years through new digital platforms and streaming se...
This study was undertaken to identify the effectiveness of Social Media and Influencer marketing an...
The current study focuses on a novel and recently popular internet phenomenon – celebrity livestream...
Web users, even when not actively looking for a product, are continuously targeted by offers that po...
Background. Previous research on the investigation of brand personality (BP) can be found to use the...
This chapter considers the role that personality plays in drawing certain groups to visit music arti...
This exploratory study illustrates how social media marketing motivates music consumers to listen to...
In the last decade or so, the marketing world has taken over the internet and with that,social media...
Purpose – This study attempts to identify the brand personality dimensions that American firms inte...
It is a marketing truism that products should be shaped around the preferences of customers, not des...
Iconic brands are a hallmark of the creative industries based on the commercialisation of figures fr...
Aim of the project: To explore the role of celebrities as an aspirational reference group for member...
Research on influencer marketing has grown exponentially over the past few years. Overall, the extan...
The world of social media influencers, bloggers and online “clothes horses” is a relatively new one....
The digital era has brought great changes in the music industry and to the importance of the traditi...
New music artists have been emerging in recent years through new digital platforms and streaming se...
This study was undertaken to identify the effectiveness of Social Media and Influencer marketing an...
The current study focuses on a novel and recently popular internet phenomenon – celebrity livestream...
Web users, even when not actively looking for a product, are continuously targeted by offers that po...
Background. Previous research on the investigation of brand personality (BP) can be found to use the...