International audienceEven if more and more organizations (such as museums, business companies or public organizations) are seeking to improve their mediation with people thanks to interactive means of communication, too many are unable to assess the effectiveness of it. For instance, profit organizations which advertise with touchscreens on the retail outlets. Two experiments were led in a natural environment have studied/analysed these effects: such advertising encourages people to buy products proposed by the trademark. This type of advertising was first compared to a non-interactive one, then to no ad at all. If interactive advertising improves some cognitive judgements about the brand, it may be less efficient to change attitude toward...
Les questions de changement d’attitude et de comportement sont au cœur de nombreuses recherches en c...
International audienceLe défi des soins en néonatalogie est de surmonter la discontinuité transnatal...
National audienceStimulate the audience sensoriality seems to be a new spearhead for a lot of cultur...
International audienceEven if more and more organizations (such as museums, business companies or pu...
Avec le développement massif du numérique, de plus en plus d’organisations (musées, entreprises comm...
International audienceThis communication deals with the “general public” of visitors to a number of ...
In an increasingly competitive world, advertising strategies rely more and more on sensory marketing...
In the literature, sales promotion effects on brand equity are often documented through econometric ...
International audiencePackaging or methods of distance selling prevent consumers from touching the p...
communications en ligne : http://www.adeit.uv.es/aimac2007/index.php: Stimulate the audience sensori...
International audienceCette communication aborde le public « tout-venant » de plusieurs expositions ...
International audienceStimulate the audience sensoriality seems to be a new spearhead for a lot of c...
International audienceCe travail porte sur un corpus de 135 textes courts de témoignage et d'imagina...
Les questions de changement d’attitude et de comportement sont au cœur de nombreuses recherches en c...
International audienceLe défi des soins en néonatalogie est de surmonter la discontinuité transnatal...
National audienceStimulate the audience sensoriality seems to be a new spearhead for a lot of cultur...
International audienceEven if more and more organizations (such as museums, business companies or pu...
Avec le développement massif du numérique, de plus en plus d’organisations (musées, entreprises comm...
International audienceThis communication deals with the “general public” of visitors to a number of ...
In an increasingly competitive world, advertising strategies rely more and more on sensory marketing...
In the literature, sales promotion effects on brand equity are often documented through econometric ...
International audiencePackaging or methods of distance selling prevent consumers from touching the p...
communications en ligne : http://www.adeit.uv.es/aimac2007/index.php: Stimulate the audience sensori...
International audienceCette communication aborde le public « tout-venant » de plusieurs expositions ...
International audienceStimulate the audience sensoriality seems to be a new spearhead for a lot of c...
International audienceCe travail porte sur un corpus de 135 textes courts de témoignage et d'imagina...
Les questions de changement d’attitude et de comportement sont au cœur de nombreuses recherches en c...
International audienceLe défi des soins en néonatalogie est de surmonter la discontinuité transnatal...
National audienceStimulate the audience sensoriality seems to be a new spearhead for a lot of cultur...