THE ELDERLY IN RURAL AREAS: AN OPPORTUNITY FOR THE CREATION OF ACTIVITY AND EMPLOYMENT THE ELDERLY IN RURAL AREAS: AN OPPORTUNITY FOR THE CREATION OF ACTIVITY AND EMPLOYMENT

International audienceThe proportion of elderlies in the French and European population is growing. Until now, research related to the silver economy was mainly dedicated to the consuming potential on services by the elderly. We try to show that they will not only be passive users, but full participants in the process of creating activities and jobs in rural areas, taking advantage of spare time of retirement to invest in and or initiate locally emerging businesses. Based on our assumption of the co-creation of activities, identified under the research program PSDR CreActE, involving three axes: a creator, support structures and the overall territory where the activity is settling, we propose a territorialisation of the "triangle of services" of the service economy. Moreover, through literature and initial field investigations, we paint a portrait of the active retiree creator of rural services and highlight the neglect of communities for this type of entrepreneur while supporting structures realize what they can propose