Add to ORKGInternational audienceA survey of the main french websites of wine selling on the Internet and the use of Hatchuel’s works on “prescription relationship” drive to submit a framework to study and conceive online shopping around seven dimensions. This research work, therefore, allows the (re)introduction of the “prescriber” in marketing.L'analyse des sites web des principaux cavistes en ligne et la mobilisation des travaux de Hatchuel sur la prescription permettent de proposer un cadre général pour l'étude et la conception de la relation d'achat en ligne autour de sept dimensions. Ce travail conduit ainsi à (ré)introduire le concept de prescripteur en marketing
Currently, business-to-consumer (B to C) electronic commerce is growing at an unprecedented pace, an...
This paper aims to investigate the level of internet marketing in use and the web marketing strategi...
National audienceVéritable Guide pratique du droit qui s'applique au commerce électronique (ou e-com...
International audienceA survey of the main french websites of wine selling on the Internet and the u...
International audienceAnalysing “sensitive communication” through immanentism is a well-spread metho...
International audienceAnalysing “sensitive communication” through immanentism is a well-spread metho...
Mises en perspective, mes recherches contribuent principalement au développement de méthodes et mesu...
la majorité des recherches en marketing ne se sont pas penchées sur la question de la communication ...
This paper has two aims. The first is to re-examine current analyses of the development of e-commerc...
Parmi les stratégies envisagées pour stimuler leurs ventes, les sites marchands sont nombreux à se t...
Internet and the producers-retailers relationships: analysis of new vertical structures in the wine ...
Currently, business-to-consumer (B to C) electronic commerce is growing at an unprecedented pace, an...
This article examines online marketing and advertising practices. We show that two distinct models c...
Despite of the increasing importance and the high frequency of the action of recommending websites, ...
The thesis aims to provide guidance to companies that desire to enter the French market with the aid...
Currently, business-to-consumer (B to C) electronic commerce is growing at an unprecedented pace, an...
This paper aims to investigate the level of internet marketing in use and the web marketing strategi...
National audienceVéritable Guide pratique du droit qui s'applique au commerce électronique (ou e-com...
International audienceA survey of the main french websites of wine selling on the Internet and the u...
International audienceAnalysing “sensitive communication” through immanentism is a well-spread metho...
International audienceAnalysing “sensitive communication” through immanentism is a well-spread metho...
Mises en perspective, mes recherches contribuent principalement au développement de méthodes et mesu...
la majorité des recherches en marketing ne se sont pas penchées sur la question de la communication ...
This paper has two aims. The first is to re-examine current analyses of the development of e-commerc...
Parmi les stratégies envisagées pour stimuler leurs ventes, les sites marchands sont nombreux à se t...
Internet and the producers-retailers relationships: analysis of new vertical structures in the wine ...
Currently, business-to-consumer (B to C) electronic commerce is growing at an unprecedented pace, an...
This article examines online marketing and advertising practices. We show that two distinct models c...
Despite of the increasing importance and the high frequency of the action of recommending websites, ...
The thesis aims to provide guidance to companies that desire to enter the French market with the aid...
Currently, business-to-consumer (B to C) electronic commerce is growing at an unprecedented pace, an...
This paper aims to investigate the level of internet marketing in use and the web marketing strategi...
National audienceVéritable Guide pratique du droit qui s'applique au commerce électronique (ou e-com...