Chapter 33 Culture in International Trade

Cultural allegiances whether inherited, imposed or chosen, affect economic activity. Many of these cultural layers - ethnic background, religion, language, ideological orientation, and artistic interests - spill over national boundaries. Cultural ideas travel the world along many routes from the Silk Road to modern electronic networks. Historically, peripatetic artists, composers and writers have responded to shifting patronage and market opportunities. More recently, firms in the cultural industries develop and produce content and distribute it as widely as the market will bear. Visual and performing arts and the cultural industries h