Add to ORKGThe customer’s role in marketing is undergoing important changes especially with regard to product development processes. The purpose of this article is to analyze the collaboration between customers and companies in order to provide a contribution based on a multidisciplinary perspective that refers to some important motivational and psychological theorie
The purpose of this paper is to gain deeper insight into the practical judgements we are making toge...
As marketing strategies and customers' needs change, organisations should listen to the customer’s v...
PURPOSE - Technological advantages have changed the dynamics of today’s business environment. The tr...
Over the last few years, many marketing researchers have been attracted by the subject of co-operati...
Drawing upon developments in design, marketing theory and the service literature, service design reo...
Co-creation occurs when companies collaborate with customers to understand their needs and expectati...
Faced with the emergence of a new generation of increasingly volatile customers, the majority of the...
In today's business, organizations are working with external stakeholders to develop a better produ...
How does customer co-creation affect R&D and marketing strategy? The role of trust in co-creation ac...
As customer participation in production of goods and services has relevantly increased in the later ...
Recently, trends in the market and discussions in marketing literature signal the changing roles of ...
La participation du consommateur aux différentes phases du processus de production d'un produit ou s...
Taking into consideration the shift from product or firm-centric approach towards the multiple perso...
Given today’s industry dynamics, new service development is becoming increasingly important to the c...
There is already a wide acceptance on the importance of involving supplier and customer companies in...
The purpose of this paper is to gain deeper insight into the practical judgements we are making toge...
As marketing strategies and customers' needs change, organisations should listen to the customer’s v...
PURPOSE - Technological advantages have changed the dynamics of today’s business environment. The tr...
Over the last few years, many marketing researchers have been attracted by the subject of co-operati...
Drawing upon developments in design, marketing theory and the service literature, service design reo...
Co-creation occurs when companies collaborate with customers to understand their needs and expectati...
Faced with the emergence of a new generation of increasingly volatile customers, the majority of the...
In today's business, organizations are working with external stakeholders to develop a better produ...
How does customer co-creation affect R&D and marketing strategy? The role of trust in co-creation ac...
As customer participation in production of goods and services has relevantly increased in the later ...
Recently, trends in the market and discussions in marketing literature signal the changing roles of ...
La participation du consommateur aux différentes phases du processus de production d'un produit ou s...
Taking into consideration the shift from product or firm-centric approach towards the multiple perso...
Given today’s industry dynamics, new service development is becoming increasingly important to the c...
There is already a wide acceptance on the importance of involving supplier and customer companies in...
The purpose of this paper is to gain deeper insight into the practical judgements we are making toge...
As marketing strategies and customers' needs change, organisations should listen to the customer’s v...
PURPOSE - Technological advantages have changed the dynamics of today’s business environment. The tr...