Add to ORKGThis study provides a better understanding of business relationships between suppliers and industrial buyers. Based on previous research models, we explored the value drivers that industrial buyers, in particular health professionals, perceived as relevant in the hearing-aid distribution industry. A nationwide online survey was the principal data-collection instrument. Based on previous research, we evaluated several drivers measuring the perceived value delivered by hearing-aid suppliers, including offer quality, service elements, relationship costs and personal interaction. We researched not only the customer value (CV) but also the ability of the suppliers to anticipate customer needs. The results demonstrated that other than offer quali...
To counteract increasing competition and satisfy evolving customers ’ needs, many firms are changing...
The value concept is one of marketing theory’s basic elements. Identifying and creating customer val...
Purpose – While several studies suggest that firms should reorient their traditionally goods-based o...
The research provides a better understanding of business relationships between suppliers and industr...
Value creation is a central concept in the management and organization literature both at the micro ...
With the increasing interest in business relationship issues, relationship value has emerged as an i...
The content of customer-perceived value has in this study been explored with the aim of providing an...
There is often a tacit assumption that in a buyer-seller relationship elements of value are the same...
Various studies around the world emphasize the meaning of customer experience in consumer services. ...
Delivering superior value to customers is an ongoing concern of management in many business markets ...
Value is fundamental in business-to-business marketing, where marketing revolves around the term val...
In recent years, there has been a resurgence of interest in the value construct among both marketing...
Customer value has become one of the most essential concepts of the past few decades, especially in ...
In business and industrial marketing, upstream and downstream alike, the creation of value is param...
Many academic studies in the past have focussed on how to create value for businesses in terms of ad...
To counteract increasing competition and satisfy evolving customers ’ needs, many firms are changing...
The value concept is one of marketing theory’s basic elements. Identifying and creating customer val...
Purpose – While several studies suggest that firms should reorient their traditionally goods-based o...
The research provides a better understanding of business relationships between suppliers and industr...
Value creation is a central concept in the management and organization literature both at the micro ...
With the increasing interest in business relationship issues, relationship value has emerged as an i...
The content of customer-perceived value has in this study been explored with the aim of providing an...
There is often a tacit assumption that in a buyer-seller relationship elements of value are the same...
Various studies around the world emphasize the meaning of customer experience in consumer services. ...
Delivering superior value to customers is an ongoing concern of management in many business markets ...
Value is fundamental in business-to-business marketing, where marketing revolves around the term val...
In recent years, there has been a resurgence of interest in the value construct among both marketing...
Customer value has become one of the most essential concepts of the past few decades, especially in ...
In business and industrial marketing, upstream and downstream alike, the creation of value is param...
Many academic studies in the past have focussed on how to create value for businesses in terms of ad...
To counteract increasing competition and satisfy evolving customers ’ needs, many firms are changing...
The value concept is one of marketing theory’s basic elements. Identifying and creating customer val...
Purpose – While several studies suggest that firms should reorient their traditionally goods-based o...