FORMATION OF INVESTMENT POLICY ON THE STRATEGIC POSITIONS OF DEVELOPMENT OF THE UKRAINIAN NATIONAL ECONOMY

This analytical study focuses on the problems of state financial regulation of economic transformations (within the framework of the practical implementation of the Concept of regulation of investment activity in the conditions of the market transformation of the Ukrainian economy), namely tax incentives for energy efficiency projects in Ukraine. In general, the attractiveness of energy efficiency investments is due to a number of reasons. It is believed that saving a unit of energy is about two times cheaper than producing it. Therefore, the energy needs of end users can be met not only through the construction of new generating capacity, but also through the rational use of an existing resource. The state and dynamics of the modern market of energy resources both in the world scale and within Ukraine are analyzed, and it has been discovered that the potential of the energy efficiency market is extremely voluminous and interesting for different groups of investors. The study of Ukraine's legislative framework has made it possible to clearly define the concept of energy efficiency and to highlight which projects can be considered energy-efficient. It is noted that the state is actively developing and implementing a policy to increase energy consumption savings both among private individuals and among enterprises that are implemented at the state level by a specially created Energy Efficiency Fund. As a specific tool for stimulating energy efficiency projects, the author proposed to use tax incentives, which is one of the financial instruments of the state's investment policy.Key words: macroeconomic planning, investment process, economic development strategy, regulatory policy of the state