MOLLY®, When Will You Come Again? : A mobile library service for the less privileged

The National Library Board (NLB) launched a new mobile library service in Singapore on April 3, 2008. MOLLY® (mobile library), a mobile library bus, is the latest project to run on the streets of the island bringing library services to people not utilizing the extensive network of public libraries. After a comparative overview of different mobile library models in various countries, this paper introduces MOLLY® the prototype project and covers key aspects such as the conceptualization and objectives, special target user segments, outreach methodology and core activities