Presidents\u27 Perceptions of Entrepreneurial Strategies in Community Colleges: A Disruptive Innovation

The community college, like all of higher education, has been significantly impacted by a shifting business model and changes in funding. The purpose of this mixed methods, sequential study was to examine community college presidents’ perceptions of entrepreneurial strategies in the higher education industry. The shifting business model requires presidents to look for alternative ways to innovate and adapt as community college funding models change. Community college leaders have also been proactively seeking out alternative revenue streams in order to help offset decreased state funding. Findings of this study show that community college presidents perceive that they must be entrepreneurial in order to survive. There is some difference in the level of which these perceptions exist based on the age and tenure of the president. Community college leaders continue to forge new ground in unknown times as they continue to search for sustainable business models