Political Satire and Political Information Dissemination Among Millennials

The proposed quantitative research will examine the shift in news seeking habits from traditional sources to new, nontraditional media outlets by Millennials (Generation Y) in the modern American society using the Uses and Gratifications Theory. The focus of the study is on the use of the late night comedy and satirical news sources as primary information seeking channels for news dissemination between the ages of 18 to 29. Participants will consist of a minimum of 100 students who attend a Midwestern university with a student body of approximately 7,500 students. Participants will be chosen using a convenience sampling method and will be asked to complete an anonymous survey. The proposed research will call to attention the methods that are frequently used by Millennials to obtain information regarding their source of attaining political gratifications