Evaluating Mobile Usability Guidelines

This research project tests and analyzes which mobile usability guidelines are most relevant when determining how, or if, companies should invest in developing a mobile specific presence. The guidelines evaluated in the usability tests include the ease of information comprehension, visual appeal on a smaller screen, speed and ease of interaction, perceived speed of access, and overall user satisfaction. The testing has shown that users have a more difficult time using websites on mobile devices, even websites that are supposed to be mobile friendly. Companies need to be careful when creating their mobile specific presence to ensure they develop a mobile presence that corresponds to the expectations and behaviors of mobile users