Add to ORKGThis study examines the role of customer web experience involve application of knowledge from the marketing and computer interaction. In the current age, due to the advertising clutter, incessant messages, plentiful information, consumerrsquos purchase decision making has become problematic and challenging. Therefore, it is a need for a platform where customers and businesses get together solution for each other. In the present paper, the solution to the problem was given, as Web customer Satisfaction Model as a platform was introduced with web customer experience dimensions that linked to the customer satisfaction. Proposed Web Experience Dimensions discussed in this paper consist of interactivity communication, credible information, and r...
Satisfaction, loyalty, and likelihood of referral are regarded by marketers and the Big Three diagno...
This paper examines the dimensions of an experience in product marketing conceptualised by Pine II a...
In this paper, we present an integrative approach to describe the user experience of website usage. ...
In the current age, due to the advertising clutter, incessant messages, plentiful information, consu...
Abstract: This paper proposes an interactive customer experience framework for connecting the involv...
Internet has provided a freeway to organizations from traditional business model to e-commerce to ma...
As many companies enter into the Internet business world, the World Wide Web (the Web) has become a ...
With the emergence of the internet as a new business channel and its impact on the overall role of t...
In the last few years, the Internet and World Wide Web (Web) have had a major effect on the way busi...
Customer experience is the internal and subjective response customers have to any direct or indirec...
A website is an invaluable business tool for both companies and their customers.Websites enables or...
The past decade has perceived a significant development of various Internet technologies including H...
[[abstract]]MIS literature has not addressed the measurement of customer information satisfaction in...
The purpose of this thesis is to investigate the relationship between customer perceived value (CPV)...
Internet has provided a freeway to organizations from traditional business model to e-commerce to ma...
Satisfaction, loyalty, and likelihood of referral are regarded by marketers and the Big Three diagno...
This paper examines the dimensions of an experience in product marketing conceptualised by Pine II a...
In this paper, we present an integrative approach to describe the user experience of website usage. ...
In the current age, due to the advertising clutter, incessant messages, plentiful information, consu...
Abstract: This paper proposes an interactive customer experience framework for connecting the involv...
Internet has provided a freeway to organizations from traditional business model to e-commerce to ma...
As many companies enter into the Internet business world, the World Wide Web (the Web) has become a ...
With the emergence of the internet as a new business channel and its impact on the overall role of t...
In the last few years, the Internet and World Wide Web (Web) have had a major effect on the way busi...
Customer experience is the internal and subjective response customers have to any direct or indirec...
A website is an invaluable business tool for both companies and their customers.Websites enables or...
The past decade has perceived a significant development of various Internet technologies including H...
[[abstract]]MIS literature has not addressed the measurement of customer information satisfaction in...
The purpose of this thesis is to investigate the relationship between customer perceived value (CPV)...
Internet has provided a freeway to organizations from traditional business model to e-commerce to ma...
Satisfaction, loyalty, and likelihood of referral are regarded by marketers and the Big Three diagno...
This paper examines the dimensions of an experience in product marketing conceptualised by Pine II a...
In this paper, we present an integrative approach to describe the user experience of website usage. ...