The virtual reality of the web page: Linguo-cognitive devices of constructing

The article is dedicated to the virtual reality of the Internet, considered as the image of the event reality displayed on the web pages in the Internet browser. The categorical features of the online virtual reality are tessellation, visual format, carnival character and mobility. The verbal representatives of the picture of reality on the Internet are headlines placed in the banner and the main space of the web page. The subject of research in the article are linguo-cognitive devices of constructing Internet headlines, which provide the transformation of the text information to the self-contained mini-text format of the headline announcement-hyperlink. The study was realized in line with the cognitive-pragmatic approach involving the methods of linguostylistic and discourse analysis; the sources of the empirical material were the web pages of news online portals in the Russian segment of the Internet. The paper reveals various types of transformations in the sphere of nomination, predication and location in their interaction with the cognitive and discursive thesauri of the recipient. In the sphere of nomination, the annihilating, fabricating, indefiniting and modal transformations are distinguished, where the first two types are most frequent. The transformations in the field of predication include semantic and morphological substitutions, elimination and / or complication of the predicate. In the area of location, the annihilating transformations of temporal indicators are mostly observed. Based on the research findings the author concludes about the predominance of techniques of reduction and semantic substitutions, which are aimed to activate by the user the false presuppositions in order for his motivation to follow the hyperlink. As a result of such constructing, accompanied by various visual tools, the virtual reality of the web page takes the pseudo-event form and includes the image of the informational picture of reality transformed in one or another way