The Zuckerberg Files: Analyzing Mark Zuckerberg\u27s Discourse on Social Responsibility

The Zuckerberg Files is a digital archive of all public utterances of Facebook’s founder and CEO, Mark Zuckerberg, spanning 2004-2018. Using NVivo data analysis software, over 900 transcripts have been coded and a qualitative analysis will follow, which includes the evolution of Mark Zuckerberg’s responsibility to society. The mission of Facebook has shifted over the past 14 years, ranging from “Move fast, and break things” to “Making the world more open.” Recently, Mark Zuckerberg has claimed that he has a responsibility to connect people around the world and to give people a voice. While these ideas are not inherently negative, Mark Zuckerberg’s discourse surrounding these issues is dangerously optimistic. In regards to the recent violence incited by Facebook in Myanmar and India, Zuckerberg fails to recognize the drastic, international impact of fake news on the Facebook platform. Facebook has inevitably become a part of our Western society. The purpose of this research is to gain a better understanding of the ethical implications and responsibilities of Facebook and CEO, Mark Zuckerberg. This archive allows Mark Zuckerberg to be held responsible for his words and actions, and most importantly, how his company affects the users of Facebook on a global scale