In the article the text is represented as a three-dimensional model with three main characteristics. Th e combination of the characteristics given is unique for each text, and it determines the perspective the authors of a mass-media text convey their information from. Th e German magazine report “Entschleunigen mit 54 PS” Focus, № 18, 2012, is taken as an example.В статье представлен текст как объемная модель, обладающая тремя параметрами. Соотношение параметров уникально для каждого текста и служит для определения перспективы тематического развития, ракурса, в котором автор публицистической статьи преподносит свой материал. В качестве примера используется немецкий журнальный репортаж «Entschleunigen mit 54 PS» («Focus», № 18, 2012)
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