Add to ORKGThe case describes strengths and weaknesses of the Rosenlew brand re-launch into the Russian market. The rebranding strategy for Rosenlew is formulated and its market position described. How and using which means could one arrange for Rosenlew's brand re-entry in the Russian market? The case is aimed at MBA students. The students are offered to formulate creative ideas (advertisement address to consumers) for preparation of advertisement announcements within the framework of the Rosenlew promotion campaign
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The thesis is divided into nine chapters. The first three chapters deal with theoretical background,...
Every company when it would like to growth is looking for new opportunities on IVKTuote is not an ex...
The subject matter of this bachelor's thesis deals with marketing communication of selected brands f...
On 13 March 2008, Baltika Breweries, the leader in the Russian beer market, and Asahi Breweries, Ltd...
The case is based on the analysis of a range of problems associated with the Viola brand long-term s...
The commissioner of the thesis is a Finnish company Mad Professor Amplification Oy and it was founde...
The aim of my master thesis is to analyse the possibilities of entry of the company BLAŽEK PRAHA, a....
This Bachelor Thesis examines the problems encountered when modern corporations enter new markets an...
My thesis focused on the launch of new brand into commodity markets. Analysing the case study "Nestl...
This thesis presents the concept of rebranding and brand identity in terms of strengthening a compan...
The aim of the thesis is to find out whether it is possible to succeed on a design market with a new...
The purpose of this thesis was to develop a successful rebranding strategy for the entertainment cen...
The thesis considers the entry strategy and development of the company McDonald's into international...
This Bachelor’s thesis analyses the company Pirkanmaan Perheravintolat Oy and the success of the wor...
This case is dedicated to the analysis of a group of problems connected with branding, brand portfol...
The thesis is divided into nine chapters. The first three chapters deal with theoretical background,...
Every company when it would like to growth is looking for new opportunities on IVKTuote is not an ex...
The subject matter of this bachelor's thesis deals with marketing communication of selected brands f...