The purpose of this paper is to interrogate the concept of meaning and the meaning making process in consumer behavior. While the study of the consumption focuses increasingly on how consumers create meaning in a marketing dominated world, it views this process as relatively unproblematic. This paper challenges that perspective and argues that this process is inherently ambiguous
Consumerism differentiates contemporary consumption patterns from any other in history, and has obvi...
This paper aims to address the issue of Fandom and, in particular, activities connected with it and ...
In media audience research we tend to assume that media are engaged with when they are used, however...
The purpose of this paper is to interrogate the concept of meaning and the meaning making process in...
Meaning is a fundamental aspect of symbolic consumption and lies at the heart of consumer culture th...
Popular belief maintains that the phenomenal rise of material consumption can be accounted for by th...
This chapter seeks to contribute to the current theorizations of fandom by focusing on the less visi...
This thesis aims to explore the phenomenon of fanatic consumption by interpreting the underlying m...
The status of entertainment as both a dimension of human culture, and a booming global industry is i...
Exploring the ambiguous relationship between fandom and consumer culture, this book provides a criti...
How does dull turn into cool? Every now and then new markets emerge and consumption that used to be ...
In this essay, we examine what it means to be a fan. We look at the way different products and disco...
From the beginning, marketing has been a convertor of social value systems. In this article, we inve...
Previous investigations of consumer subcultures in the CCT tradition focused primarily on consumer b...
It has been argued that fans make explicit what everyone else does implicitly. That is, fans interpr...
Consumerism differentiates contemporary consumption patterns from any other in history, and has obvi...
This paper aims to address the issue of Fandom and, in particular, activities connected with it and ...
In media audience research we tend to assume that media are engaged with when they are used, however...
The purpose of this paper is to interrogate the concept of meaning and the meaning making process in...
Meaning is a fundamental aspect of symbolic consumption and lies at the heart of consumer culture th...
Popular belief maintains that the phenomenal rise of material consumption can be accounted for by th...
This chapter seeks to contribute to the current theorizations of fandom by focusing on the less visi...
This thesis aims to explore the phenomenon of fanatic consumption by interpreting the underlying m...
The status of entertainment as both a dimension of human culture, and a booming global industry is i...
Exploring the ambiguous relationship between fandom and consumer culture, this book provides a criti...
How does dull turn into cool? Every now and then new markets emerge and consumption that used to be ...
In this essay, we examine what it means to be a fan. We look at the way different products and disco...
From the beginning, marketing has been a convertor of social value systems. In this article, we inve...
Previous investigations of consumer subcultures in the CCT tradition focused primarily on consumer b...
It has been argued that fans make explicit what everyone else does implicitly. That is, fans interpr...
Consumerism differentiates contemporary consumption patterns from any other in history, and has obvi...
This paper aims to address the issue of Fandom and, in particular, activities connected with it and ...
In media audience research we tend to assume that media are engaged with when they are used, however...