Awareness of Scam E-mails: An Exploratory Research Study

The goal of this research was to find the factors that influence a user’s ability to identify e-mail scams. It also aimed to understand user’s awareness regarding e-mail scams and actions that need to be taken if and when victimized. This study was conducted on a university campus with 163 participants. This study presented the participants with two scam e-mails and two legitimate e-mails and asked the participants to correctly identify these e-mails as scam or legitimate. The study focused on the ability of people to differentiate between scam and legitimate e-mails. The study attempted to determine factors that influence a user’s ability to successfully identify e-mail scams. The results indicated that frequency of e-mail usage was the only factor that influences e-mail scam detection. Only 1.7% of the respondents were able to identify all four e-mails correctly and 64.5% of the respondents were correctly able to identify three of the given four e-mails. Most users tended to delete/ignore the e-mail after receiving a scam e-mail. 59.3% respondents indicated that they were able to identify scam e-mail. Users also tended to trust reputed company names when trying to discern whether the particular e-mail was a scam or was legitimate. It should be noted that this paper is based on a subset of the entire dataset collected. Keywords: E-mail scam, phishing, e-mail scam identification, awareness of e-mail scam, indicators used in detecting e-mails, phishing attacks, context-aware phishin