Add to ORKGAn exploratory study examining the various opportunities and challenges facing advertisers wanting to reach the teen and young adult segments of the future was undertaken in Singapore. Media patterns from traditional channels to the Internet and mobile phones were assessed to provide a context for the study. Beyond frequency of use, actual online and mobile phone activities were assessed. In the case of mobile phones, everything from talking on the phone and text messaging to receiving advertisements were examined. Implications for advertisers are discussed
The recent development of global telecommunication becomes a new mechanism for businesses to promote...
The purpose of this study is to examine young consumers' motives for using SMS, their SMS usage freq...
The aim of this project is to investigate whether SMS advertisements can become one of the mainstrea...
An exploratory study examining the various opportunities and challenges facing advertisers wanting t...
The mobile phone services industry in Malaysia has experienced rapid expansion since the 1990s. The ...
Based on its versatility as a personal and direct medium of communication, short message service (SM...
This paper explores young people's motivations for using mobile phones. Older adolescents' everyday ...
Cell-phones and the Short Message Service (SMS) have become an important part of people's lives, wit...
The purpose of this study is to examine young consumers' motives for using SMS, their SMS usage freq...
AbstractThe study identified the relationships between technology acceptance and purchase intentions...
The world of telecommunication and Internet services are constantly subject to change, never stoppin...
The rapid development of internet, mobile information technologies and communications keep offering ...
Although mobile phones have been used widely by millennial generation within the age group of 20-34 ...
AbstractGiven the significant impact the wireless technologies provided to date, not many research c...
Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.Marketing and advertisement activ...
The recent development of global telecommunication becomes a new mechanism for businesses to promote...
The purpose of this study is to examine young consumers' motives for using SMS, their SMS usage freq...
The aim of this project is to investigate whether SMS advertisements can become one of the mainstrea...
An exploratory study examining the various opportunities and challenges facing advertisers wanting t...
The mobile phone services industry in Malaysia has experienced rapid expansion since the 1990s. The ...
Based on its versatility as a personal and direct medium of communication, short message service (SM...
This paper explores young people's motivations for using mobile phones. Older adolescents' everyday ...
Cell-phones and the Short Message Service (SMS) have become an important part of people's lives, wit...
The purpose of this study is to examine young consumers' motives for using SMS, their SMS usage freq...
AbstractThe study identified the relationships between technology acceptance and purchase intentions...
The world of telecommunication and Internet services are constantly subject to change, never stoppin...
The rapid development of internet, mobile information technologies and communications keep offering ...
Although mobile phones have been used widely by millennial generation within the age group of 20-34 ...
AbstractGiven the significant impact the wireless technologies provided to date, not many research c...
Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.Marketing and advertisement activ...
The recent development of global telecommunication becomes a new mechanism for businesses to promote...
The purpose of this study is to examine young consumers' motives for using SMS, their SMS usage freq...
The aim of this project is to investigate whether SMS advertisements can become one of the mainstrea...