Summarization: This article presents an accomplishment of the disaggregation analysis on the agricultural products consumer preferences. This is an alternative methodology to the product design problem in the area of agricultural marketing. This methodology applies a preference disaggregation analysis for each consumer separately in order to specify new brand ideas with the maximum possible ideas. Techniques related to market penetration strategy formulation are also utilised in the new product development. Finally, some characteristic results are presented through the implementation of the disaggregation model based on preferential data which are collected in the French olive oil marketAppearing in: Advances in Multicriteria Analysi
This study analyses a form of commercialisation and consumption of organic produce: the box scheme. ...
Increasing saturation, maturity and globalisation in the agricultural goods market is forcing suppli...
This study assesses consumer preferences during fruit and vegetable (FV) sales, considering the soci...
Summarization: Agribusiness industries face a stiff competition originating mainly from the EU trade...
Based on the introduction of the connotation of “lemon market” and the phenomenon of “lemon” in the ...
This paper tries to shed light on a key question for different foodstuffs: why are product different...
AbstractThe research takes place in the traditional studies about the “decision-making” consumer's t...
The attitudinal approach, represented by the Theory of Reasoned Action and, subsequent, Theory of Pl...
The paper discusses the implications of the emerging consumers’ behavioral model for agri-food price...
This paper presents data conducted to analyse consumer behaviour in agri-food markets, where product...
It is becoming ever more important for the olive oil industry in Spain to adopt a business strategy ...
Summarization: This study presents an extensive use of several data analysis and preference analysis...
Aware of the need to take into consideration consumer behavior in order to define adequate offers ac...
The purpose of this study is to construct a model by combining the theory of planned behavior (TPB) ...
Differentiation of end-consumption products and service agriculture The aim of this paper is to ide...
This study analyses a form of commercialisation and consumption of organic produce: the box scheme. ...
Increasing saturation, maturity and globalisation in the agricultural goods market is forcing suppli...
This study assesses consumer preferences during fruit and vegetable (FV) sales, considering the soci...
Summarization: Agribusiness industries face a stiff competition originating mainly from the EU trade...
Based on the introduction of the connotation of “lemon market” and the phenomenon of “lemon” in the ...
This paper tries to shed light on a key question for different foodstuffs: why are product different...
AbstractThe research takes place in the traditional studies about the “decision-making” consumer's t...
The attitudinal approach, represented by the Theory of Reasoned Action and, subsequent, Theory of Pl...
The paper discusses the implications of the emerging consumers’ behavioral model for agri-food price...
This paper presents data conducted to analyse consumer behaviour in agri-food markets, where product...
It is becoming ever more important for the olive oil industry in Spain to adopt a business strategy ...
Summarization: This study presents an extensive use of several data analysis and preference analysis...
Aware of the need to take into consideration consumer behavior in order to define adequate offers ac...
The purpose of this study is to construct a model by combining the theory of planned behavior (TPB) ...
Differentiation of end-consumption products and service agriculture The aim of this paper is to ide...
This study analyses a form of commercialisation and consumption of organic produce: the box scheme. ...
Increasing saturation, maturity and globalisation in the agricultural goods market is forcing suppli...
This study assesses consumer preferences during fruit and vegetable (FV) sales, considering the soci...