With the increase in popularity of social networking, they pose immense potentials and challenges for the future of E-commerce. Latest developments have emerged to leverage the power of social networking with online shopping. Social Shopping is the resultant of Social Mediarsquos impact on e-tailing. The use of social networking sites is now no more restricted to chatting, creating a page or making friends but has now moved to another level which involves Online Retailing. Social sites like Pinterest, Facebook, Instagram, etc. have been adopted by the retailers and consumers as a shopping platform. Users on social shopping sites can post product recommendations, share photos, form social shopping communities and make purchases. Despite enor...
The fashion industry, in particular, is now using social media in sophisticated ways to achieve clea...
The growth and popularity of social commerce has created opportunities for increased interactions be...
With the introduction of electronic commerce in business, companies faced new challenges and opportu...
Social networking sites have been emerged and transformed the world, bringing the world and its peop...
This study explored Instagram consumer behaviour focusing on two key elements, user accessibility a...
Social media has become the newest form of marketing for companies, organizations, individuals, and ...
E-commerce has always been a much- discussed issue in India and the same can now be alleged for soci...
The rapid growth of cosmetic industry give an opportunity for companies to acquire and engage consu...
The use of social media as a means of communication has increased dramatically over the past few yea...
In recent years, the online shopping industry has witnessed and undergone a lot of developments – fr...
During the last two decades the retailing industry is finding itself in a state of constant evolutio...
The objective of this study is to investigate the effects on consumer engagement with the fashion in...
As the internet usage in Indonesia keep growing rapidly, it creates big opportunities for apparel on...
At the beginning of our research, the conditions for the operation of an online store were defined. ...
Social media is getting more and more important for both customers and companies as the use of socia...
The fashion industry, in particular, is now using social media in sophisticated ways to achieve clea...
The growth and popularity of social commerce has created opportunities for increased interactions be...
With the introduction of electronic commerce in business, companies faced new challenges and opportu...
Social networking sites have been emerged and transformed the world, bringing the world and its peop...
This study explored Instagram consumer behaviour focusing on two key elements, user accessibility a...
Social media has become the newest form of marketing for companies, organizations, individuals, and ...
E-commerce has always been a much- discussed issue in India and the same can now be alleged for soci...
The rapid growth of cosmetic industry give an opportunity for companies to acquire and engage consu...
The use of social media as a means of communication has increased dramatically over the past few yea...
In recent years, the online shopping industry has witnessed and undergone a lot of developments – fr...
During the last two decades the retailing industry is finding itself in a state of constant evolutio...
The objective of this study is to investigate the effects on consumer engagement with the fashion in...
As the internet usage in Indonesia keep growing rapidly, it creates big opportunities for apparel on...
At the beginning of our research, the conditions for the operation of an online store were defined. ...
Social media is getting more and more important for both customers and companies as the use of socia...
The fashion industry, in particular, is now using social media in sophisticated ways to achieve clea...
The growth and popularity of social commerce has created opportunities for increased interactions be...
With the introduction of electronic commerce in business, companies faced new challenges and opportu...