Portuguese RTP2 and the promotion of media education

Media education is one of the obligations of Portuguese public television. In the last few years, RTP2 has shown great concern about the quality of its programmes, mainly those addressed to children and teenager audiences. This paper focuses on the communicative and educational strategies used by television programmes "Kulto" and "Pica" and discusses if they contribute to teach children and teenagers to watch television, thus enhancing their media literacy