Add to ORKGThe purpose of this study was to assess how the younger population views the elderly in magazine ads, as well as how mature adults view themselves through media depiction when they see elderly characters in print ads. A convenience sample of one-hundred university students and forty-eight retired teachers from the Nevada Chapter of Retired Teachers answered a questionnaire including: negative, neutral, or positive depictions of seniors in ads; whether or not seniors are portrayed accurately, and the frequency of senior minorities in magazine ads. Results suggest that a majority of the respondents agree that seniors are portrayed inaccurately in magazine ads. These inaccuracies also include an underrepresentation of minority seniors in magaz...
Prejudice based on one’s age, or “ageism,” is not a new phenomenon. Even though ageism has been know...
Age discrimination is one of the last forms of discrimination yet to be tackled by legislation. Desp...
Despite a growing population of older people, traditional prejudices against age continue to flouris...
Includes bibliographical references.A survey was administered to 488 students in the School of Famil...
Images of older adults in the news and advertising media contribute to the way society learns about ...
This study employs Q methodology and personal interviews to explore how a group of older adults rank...
The seniors (55+) market is a growing, attractive market. While this market represents almost one-fo...
The seniors (55+) market is a growing, attractive market. While this market represents almost one-fo...
The senior generation is a rapidly growing segment of our population. The need for corporate America...
Older people are an increasingly important consumer group and hence advertising target, yet relative...
This article describes an examination of recent television ads, primarily in respect to the treatmen...
Older people are an increasingly important consumer group and hence advertising target, yet relative...
This article describes an examination of recent television ads, primarily in respect to the treatmen...
This study was an examination of the relationship of attitudes toward advertising images and self-pe...
The following research examines how aging is portrayed in advertising targeting different age groups...
Prejudice based on one’s age, or “ageism,” is not a new phenomenon. Even though ageism has been know...
Age discrimination is one of the last forms of discrimination yet to be tackled by legislation. Desp...
Despite a growing population of older people, traditional prejudices against age continue to flouris...
Includes bibliographical references.A survey was administered to 488 students in the School of Famil...
Images of older adults in the news and advertising media contribute to the way society learns about ...
This study employs Q methodology and personal interviews to explore how a group of older adults rank...
The seniors (55+) market is a growing, attractive market. While this market represents almost one-fo...
The seniors (55+) market is a growing, attractive market. While this market represents almost one-fo...
The senior generation is a rapidly growing segment of our population. The need for corporate America...
Older people are an increasingly important consumer group and hence advertising target, yet relative...
This article describes an examination of recent television ads, primarily in respect to the treatmen...
Older people are an increasingly important consumer group and hence advertising target, yet relative...
This article describes an examination of recent television ads, primarily in respect to the treatmen...
This study was an examination of the relationship of attitudes toward advertising images and self-pe...
The following research examines how aging is portrayed in advertising targeting different age groups...
Prejudice based on one’s age, or “ageism,” is not a new phenomenon. Even though ageism has been know...
Age discrimination is one of the last forms of discrimination yet to be tackled by legislation. Desp...
Despite a growing population of older people, traditional prejudices against age continue to flouris...