A study of training methodology for customer contact employees in Spain, and implications on service quality

Studies on training for customer contact employees in the hotel industry have not been found in Spain. In the United States, ample research has been conducted in the areas of training, service quality, and customer satisfaction. However, studies on training programs for customer contact employees, and studies that address the influence of customer contact employees on customers\u27 perceptions of quality are fairly This exploratory study was intended to evaluate the training methodology provided to customer contact employees in luxury properties in Spain, to assess perceptions of effectiveness of such training methods, and to relate such methodology to perceptions of service quality. It was found that a property\u27s commitment to customer service might be related to the ratio of customer contact employees to total number of employees, that importance given to training might differ according to hotel ownership, and that most training is conducted on-the-job