Add to ORKGToday’s popular music artists have the potential power to shape hegemonic ideologies of identity categories across multiple media and industries. This position of power is unique to modern musical artists due to recent changes in the music industry’s business model and the introduction of social media. Record sales have diminished. Labels and artists have adapted in new and creative ways with a heavier reliance on brand partnerships. I wish to fill a gap in the literature that explores how brand partnerships may affect modern musical artists’ performances of identity politics through three case studies: Drake, Post Malone, and Cardi B
The digital era has brought great changes in the music industry and to the importance of the traditi...
The technological advancements in the web 2.0 era have been argued to have had a great impact on cre...
Music streaming services are increasing, compact discs (CDs) and digital download sales are declinin...
This study is an exploration of identity politics through an examination of the ways in which musica...
This exploratory study illustrates how social media marketing motivates music consumers to listen to...
This study is an exploration of identity politics through an examination of the ways in which musica...
The main objectives of this study were to explore how artists are approaching their careers, how the...
Background: In this world of rapidly developing technologies, it has become less of a challenge for ...
New music artists have been emerging in recent years through new digital platforms and streaming se...
In the last decade or so, the marketing world has taken over the internet and with that,social media...
This dissertation examines the intensifying relationship between the digitalizing music industry and...
The music industry has undergone drastic structural changes fuelled by recent technology development...
The contemporary hip hop MC faces a commercially powerful and globally established hip hop culture. ...
In the field of music industry, the process of branding has dramatically changed due to the signific...
Purpose– This article examines the ways in which the popular music industry markets artists through ...
The digital era has brought great changes in the music industry and to the importance of the traditi...
The technological advancements in the web 2.0 era have been argued to have had a great impact on cre...
Music streaming services are increasing, compact discs (CDs) and digital download sales are declinin...
This study is an exploration of identity politics through an examination of the ways in which musica...
This exploratory study illustrates how social media marketing motivates music consumers to listen to...
This study is an exploration of identity politics through an examination of the ways in which musica...
The main objectives of this study were to explore how artists are approaching their careers, how the...
Background: In this world of rapidly developing technologies, it has become less of a challenge for ...
New music artists have been emerging in recent years through new digital platforms and streaming se...
In the last decade or so, the marketing world has taken over the internet and with that,social media...
This dissertation examines the intensifying relationship between the digitalizing music industry and...
The music industry has undergone drastic structural changes fuelled by recent technology development...
The contemporary hip hop MC faces a commercially powerful and globally established hip hop culture. ...
In the field of music industry, the process of branding has dramatically changed due to the signific...
Purpose– This article examines the ways in which the popular music industry markets artists through ...
The digital era has brought great changes in the music industry and to the importance of the traditi...
The technological advancements in the web 2.0 era have been argued to have had a great impact on cre...
Music streaming services are increasing, compact discs (CDs) and digital download sales are declinin...