Businesses usually spend significant time, effort and money on e-mail marketing campaigns. They are interested in evaluating the effectiveness of their campaigns, so that future campaigns can be optimized. In this project, we analyze e-mail based advertisement campaign or a specific business. We investigate the relationship between the number of links and the number of clicks in each e-mail campaign using the Pearson and Spearman statistical tests. We show that adding more links in a given e-mail campaign does not increase the user’s interest. We also calculate summary statistics for the number of links and clicks
Diploma thesis deals with the influence of the selected attributes of e-mails. Based on the previous...
The paper addresses the topic of marketing campaign evaluation by means of statistical analysis of p...
This study examines a comprehensive range of executional elements in a sample of permission-based e-...
Nowadays, the consumer has extremely varied product options. E-mail marketing could be atool to comp...
Email Marketing remains one of the most effective ways to advertise on the Internet! However, as t...
The objective of the study was to analyse selected e-mail (newsletter) campaigns to show what kind o...
Email has long been an effective and popular communication medium, and with the number of email user...
The purpose of this study is to investigate the effects of a targeted, relevant, and data-driven ema...
<p>Email marketing has been an increasingly important tool for today’s businesses. In this article, ...
Objective of this thesis was to theoretically explain certain facts about e-mail as a channel of com...
The changes in the world have significantly affected the objects and subjects of business operations...
Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program; and, (S....
Advances in data collection have made it increasingly easy to collect information on advertising exp...
Using game theory, this study analyzed clients’ decisions after receiving digital relational marketi...
Abstract This study examines the impact of social media advertising reach, amount spent, frequency a...
Diploma thesis deals with the influence of the selected attributes of e-mails. Based on the previous...
The paper addresses the topic of marketing campaign evaluation by means of statistical analysis of p...
This study examines a comprehensive range of executional elements in a sample of permission-based e-...
Nowadays, the consumer has extremely varied product options. E-mail marketing could be atool to comp...
Email Marketing remains one of the most effective ways to advertise on the Internet! However, as t...
The objective of the study was to analyse selected e-mail (newsletter) campaigns to show what kind o...
Email has long been an effective and popular communication medium, and with the number of email user...
The purpose of this study is to investigate the effects of a targeted, relevant, and data-driven ema...
<p>Email marketing has been an increasingly important tool for today’s businesses. In this article, ...
Objective of this thesis was to theoretically explain certain facts about e-mail as a channel of com...
The changes in the world have significantly affected the objects and subjects of business operations...
Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program; and, (S....
Advances in data collection have made it increasingly easy to collect information on advertising exp...
Using game theory, this study analyzed clients’ decisions after receiving digital relational marketi...
Abstract This study examines the impact of social media advertising reach, amount spent, frequency a...
Diploma thesis deals with the influence of the selected attributes of e-mails. Based on the previous...
The paper addresses the topic of marketing campaign evaluation by means of statistical analysis of p...
This study examines a comprehensive range of executional elements in a sample of permission-based e-...