When Novelty is too much or When Innovations are too Innovative: Effect of Culture on Strategies Chosen by Firm’s Top Players

Radical Innovation has been positioned as a key to sustained competitive advantage and superior organizational performance. However, many successful organizations choose to adopt Incremental Innovation strategies and still remain ahead of the competition and maintain consistent position in the marketplace. What factors drive organizational choice of innovative strategy? The paper proposes individuals cultural background as one of the factors that influence overall innovativeness of an organization. Specifically, the paper explores how cultural orientation and cultural values of Senior Management influence strategic choices of organizations and innovative behaviors of employees