Add to ORKGThis article reviews the history of marketing thought in relation to social responsibility and business ethics. The main objective of the article is to show that business can be profitable and socially responsible at the same time by practising the societal marketing concept. More specifically, it presents the development of a marketing philosophy, discusses the influence of consumerism on the marketing concept and deals with ethics and social responsibility in marketing. It is argued that organisations who adopt the societal marketing concept will be the ones most likely to make long-run profits as well as be beneficial to society as a whole
The process of globalization stimulated the transformation process of society's mindset and values, ...
For decades the widespread adoption of corporate social responsibility practices by business decisio...
Academic research shows that the active involvement of social problems is becoming increasingly impo...
This article reviews the history of marketing thought in relation to social responsibility and busin...
The concept of corporate social responsibility is developed with the notion that corporations have r...
Social marketing is largely concerned with human development. It includes people as the participants...
In this conceptual article, the authors use a macro-level analysis and normative ethical theory to d...
The premise of this paper is that corporate societal responsibility in marketing should go far beyon...
Societal marketing emerged in the early 1970s, promising a more socially responsible and ethical mod...
This paper approaches marketing as a system of organizational thought focused on the Corporate Socia...
This, article analyze the social responsible marketing, its benefits and importance of organizations...
This article examines the principles and practices of the marketing system within corporate social r...
The article is devoted to socially responsible marketing. Authors have analyzed the definitions and ...
As companies lost their reputation amid ethical scandals, socio- ethical marketing as well as social...
In recent years, Corporate Social Responsibility (CSR) has been addressed and managed by all types o...
The process of globalization stimulated the transformation process of society's mindset and values, ...
For decades the widespread adoption of corporate social responsibility practices by business decisio...
Academic research shows that the active involvement of social problems is becoming increasingly impo...
This article reviews the history of marketing thought in relation to social responsibility and busin...
The concept of corporate social responsibility is developed with the notion that corporations have r...
Social marketing is largely concerned with human development. It includes people as the participants...
In this conceptual article, the authors use a macro-level analysis and normative ethical theory to d...
The premise of this paper is that corporate societal responsibility in marketing should go far beyon...
Societal marketing emerged in the early 1970s, promising a more socially responsible and ethical mod...
This paper approaches marketing as a system of organizational thought focused on the Corporate Socia...
This, article analyze the social responsible marketing, its benefits and importance of organizations...
This article examines the principles and practices of the marketing system within corporate social r...
The article is devoted to socially responsible marketing. Authors have analyzed the definitions and ...
As companies lost their reputation amid ethical scandals, socio- ethical marketing as well as social...
In recent years, Corporate Social Responsibility (CSR) has been addressed and managed by all types o...
The process of globalization stimulated the transformation process of society's mindset and values, ...
For decades the widespread adoption of corporate social responsibility practices by business decisio...
Academic research shows that the active involvement of social problems is becoming increasingly impo...