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While there has been much research on Branding and Brand Equity in recent years, relatively little has been published on Brand Valuation, despite it being a key managerial issue. This paper reviews the Brand Valuation literature. It highlights Brand Valuation research, the obstacles to Brand Valuation and valuation approaches. The various approaches available for Brand valuation are discussed. Important but neglected issues such as the discount rate, growth rate and useful life are highlighted in the context of valuing brands. Guidelines are provided for managers and a process for valuing brands is suggested
The necessity of valuing intangible assets in accordance with international trends is substantiated....
There are numerous financial metrics available in the academic and commercial world to estimate bran...
Brand league tables are becoming very popular as a reflection of the performance of an organisation....
While there has been much research on Branding and Brand Equity in recent years, relatively little h...
The impact of brands has become more powerful than ever in the contemporary world and brand managers...
There are few companies which act on the market of brand management; they offer ranking lists for ...
In the new economy where value drivers are shifting from tangible to intangibles resources, brands a...
Brand league tables are becoming very popular as a reflection of the performance of an organisation....
Brands constitute the largest asset for many firms, and brand valuations are increasingly being seen...
The report seeks to explore the merits of various brand valuation methodologies by academics. In add...
The reports published by independent parties are often used to provide an estimation of brands due t...
Brand valuation technique is a core problem in a company value creation process. It has been done a ...
Research background: Among academicians, a growing interest in brand valuation methods can be observ...
Brand equity is one of the most intangible and valuable asset for organisations as discussed within ...
This paper explores the use of three different forms of valuation and measurement by or on behalf of...
The necessity of valuing intangible assets in accordance with international trends is substantiated....
There are numerous financial metrics available in the academic and commercial world to estimate bran...
Brand league tables are becoming very popular as a reflection of the performance of an organisation....
While there has been much research on Branding and Brand Equity in recent years, relatively little h...
The impact of brands has become more powerful than ever in the contemporary world and brand managers...
There are few companies which act on the market of brand management; they offer ranking lists for ...
In the new economy where value drivers are shifting from tangible to intangibles resources, brands a...
Brand league tables are becoming very popular as a reflection of the performance of an organisation....
Brands constitute the largest asset for many firms, and brand valuations are increasingly being seen...
The report seeks to explore the merits of various brand valuation methodologies by academics. In add...
The reports published by independent parties are often used to provide an estimation of brands due t...
Brand valuation technique is a core problem in a company value creation process. It has been done a ...
Research background: Among academicians, a growing interest in brand valuation methods can be observ...
Brand equity is one of the most intangible and valuable asset for organisations as discussed within ...
This paper explores the use of three different forms of valuation and measurement by or on behalf of...
The necessity of valuing intangible assets in accordance with international trends is substantiated....
There are numerous financial metrics available in the academic and commercial world to estimate bran...
Brand league tables are becoming very popular as a reflection of the performance of an organisation....
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