Whether societal marketing is regarded as a legitimate and necessary aspect of marketing in the tobacco and liquor industries is investigated. A review of previous research on societal marketing has been undertaken. The views of both industries are discussed and some conclusions are made with regard to their role in practising societal marketing and, thus, their influence on consumer welfare
This study aims to investigate the marketing of cigarette from the view of societal marketing and ma...
Social marketing is largely concerned with human development. It includes people as the participants...
Most of the companies invest heavily in marketing and make use of available communication channels s...
Whether societal marketing is regarded as a legitimate and necessary aspect of marketing in the toba...
This article seeks to consider the efficacy of the societal marketing concept using the POSIT framew...
The term “societal marketing” has become more and more familiar in marketing literature. However, th...
Societal marketing emerged in the early 1970s, promising a more socially responsible and ethical mod...
This paper examines the symbiotic relationship between social, commercial, and critical marketing th...
While societal marketing is an area of increasing interest to marketers, a scarcity of research stil...
Societal marketing - marketing based on socially or environmentally conscious attributes, has for ma...
The purpose of this paper is to examine the nature and role of the critical dimension social marketi...
Although there has been much debate and interest in the practices of societal marketing, there is cu...
The dissertation at hand deals with the overall question about the impact of Societal Marketing on c...
The author examines consumer perceptions as a function of a company’s corporate societal marketing (...
This article reviews the history of marketing thought in relation to social responsibility and busin...
This study aims to investigate the marketing of cigarette from the view of societal marketing and ma...
Social marketing is largely concerned with human development. It includes people as the participants...
Most of the companies invest heavily in marketing and make use of available communication channels s...
Whether societal marketing is regarded as a legitimate and necessary aspect of marketing in the toba...
This article seeks to consider the efficacy of the societal marketing concept using the POSIT framew...
The term “societal marketing” has become more and more familiar in marketing literature. However, th...
Societal marketing emerged in the early 1970s, promising a more socially responsible and ethical mod...
This paper examines the symbiotic relationship between social, commercial, and critical marketing th...
While societal marketing is an area of increasing interest to marketers, a scarcity of research stil...
Societal marketing - marketing based on socially or environmentally conscious attributes, has for ma...
The purpose of this paper is to examine the nature and role of the critical dimension social marketi...
Although there has been much debate and interest in the practices of societal marketing, there is cu...
The dissertation at hand deals with the overall question about the impact of Societal Marketing on c...
The author examines consumer perceptions as a function of a company’s corporate societal marketing (...
This article reviews the history of marketing thought in relation to social responsibility and busin...
This study aims to investigate the marketing of cigarette from the view of societal marketing and ma...
Social marketing is largely concerned with human development. It includes people as the participants...
Most of the companies invest heavily in marketing and make use of available communication channels s...
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