Perceived risk is known to be an important determinant of consumer behaviour. However, prior research has focussed on goods rather than services. The purpose of this exploratory research was to identify any differences between goods and services in terms of perceived risk and risk reduction strategies
In the field of services marketing some attention has been paid to the theme of risks associated wit...
ABSTRACTThis research examines a model of perceived risk and risk reductions activity. Risk reductio...
In this article we identified a number of factors influencing the consumers’ perceived risk. In the ...
Perceived risk is known to be an important determinant of consumer behaviour. However, prior researc...
The value that the consumer perceives that a service or product has is hypothesized to be a function...
This chapter provides several explanations for consumer risk perception. For frequently repeated beh...
Three studies were conducted to discover the underlying components of perceived risk. The first two ...
The ecommerce environment is relatively new, and several risks associated with ecommerce are novel t...
This research examines perceived risk at the facet level (Psychological, Social, Performance, Safety...
'Perceived risk' in consumer behavior theory helps explain why often consumers do not move from the ...
The ecommerce environment is relatively new, and several risks associated with ecommerce are novel t...
Perceived risk as an influence on consumer behavior has been well documented. Despite the popularit...
Whether consumers’ risk perception differs or not when purchasing different services online? 1...
AbstractPerceived risk is an important factor that affects consumer's on-line shopping purchasing de...
D.Com. (Business Management)In recent academic journals it is clear that the marketing of services i...
In the field of services marketing some attention has been paid to the theme of risks associated wit...
ABSTRACTThis research examines a model of perceived risk and risk reductions activity. Risk reductio...
In this article we identified a number of factors influencing the consumers’ perceived risk. In the ...
Perceived risk is known to be an important determinant of consumer behaviour. However, prior researc...
The value that the consumer perceives that a service or product has is hypothesized to be a function...
This chapter provides several explanations for consumer risk perception. For frequently repeated beh...
Three studies were conducted to discover the underlying components of perceived risk. The first two ...
The ecommerce environment is relatively new, and several risks associated with ecommerce are novel t...
This research examines perceived risk at the facet level (Psychological, Social, Performance, Safety...
'Perceived risk' in consumer behavior theory helps explain why often consumers do not move from the ...
The ecommerce environment is relatively new, and several risks associated with ecommerce are novel t...
Perceived risk as an influence on consumer behavior has been well documented. Despite the popularit...
Whether consumers’ risk perception differs or not when purchasing different services online? 1...
AbstractPerceived risk is an important factor that affects consumer's on-line shopping purchasing de...
D.Com. (Business Management)In recent academic journals it is clear that the marketing of services i...
In the field of services marketing some attention has been paid to the theme of risks associated wit...
ABSTRACTThis research examines a model of perceived risk and risk reductions activity. Risk reductio...
In this article we identified a number of factors influencing the consumers’ perceived risk. In the ...
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