Add to ORKGThis study is concerned with a comparative content analysis of Asian and U.S. news magazine advertising. The primary objective is to determine the similarities and differences in the advertising elements between Asian and u.s. print advertisements. Four advertising elements are studied, namely,: product variable, appeal variable, layout variable, and placement variable.Mass Communication
The study determined how Thai and U.S. advertisements reflected women\u27s attractiveness. Advertise...
Increasingly, advertising examples are being analyzed and used as yet another form of communication,...
A great amount of attention was given to the information content in advertising, its evaluation over...
Scope and Method of Study: This study compares advertising in India Today to advertising in Time. Al...
This study examined the degree to which standardized vs. localized approaches to advertising are cur...
We examined the visual components in 339 advertisements drawn from seven different U.S. magazines, w...
This study is conducted through content analysis to determine the degree of advertising standardizat...
This cross-cultural content analysis compares printed advertisements in the Chinese countries (China...
This thesis addresses the topic of advertising strategy in the United States and Taiwan in 2008. The...
The purpose of this study was to extend the research in cross-cultural advertising by investigating ...
A content analysis of magazine advertising spanning a ten year time period was undertaken for the du...
by Iu Ho Tsz Carmen & Tam Suk Yan Tammy.Thesis (M.B.A.)--Chinese University of Hong Kong, 1999.Inclu...
Sex roles are one facet of cultural characteristics which reflect the norms of a particular society....
When researchers studied standardization and specialization of advertising, most of them only focuse...
The automobile is one of the most important products in American consumer culture. Throughout the hi...
The study determined how Thai and U.S. advertisements reflected women\u27s attractiveness. Advertise...
Increasingly, advertising examples are being analyzed and used as yet another form of communication,...
A great amount of attention was given to the information content in advertising, its evaluation over...
Scope and Method of Study: This study compares advertising in India Today to advertising in Time. Al...
This study examined the degree to which standardized vs. localized approaches to advertising are cur...
We examined the visual components in 339 advertisements drawn from seven different U.S. magazines, w...
This study is conducted through content analysis to determine the degree of advertising standardizat...
This cross-cultural content analysis compares printed advertisements in the Chinese countries (China...
This thesis addresses the topic of advertising strategy in the United States and Taiwan in 2008. The...
The purpose of this study was to extend the research in cross-cultural advertising by investigating ...
A content analysis of magazine advertising spanning a ten year time period was undertaken for the du...
by Iu Ho Tsz Carmen & Tam Suk Yan Tammy.Thesis (M.B.A.)--Chinese University of Hong Kong, 1999.Inclu...
Sex roles are one facet of cultural characteristics which reflect the norms of a particular society....
When researchers studied standardization and specialization of advertising, most of them only focuse...
The automobile is one of the most important products in American consumer culture. Throughout the hi...
The study determined how Thai and U.S. advertisements reflected women\u27s attractiveness. Advertise...
Increasingly, advertising examples are being analyzed and used as yet another form of communication,...
A great amount of attention was given to the information content in advertising, its evaluation over...