On the Edge of the Border: Prejudice Reduction Through Parasocial and Face-to-Face Intergroup Contact

Research on intergroup contact (Pettigrew & Tropp, 2006) has shown it to be an effective measure of reducing prejudice, and further studies have shown parasocial intergroup contact to be effective as well (Ortiz & Harwood, 2007). This research is incredibly important when studying people with high Social Dominance Orientation (SDO), who tend to favor social hierarchies and disparities between groups. The present study will focus on the interaction of SDO and type of intergroup contact on prejudice. Over the course of a month-long longitudinal study, participants will either be assigned to a face-to-face contact condition, interviewing an immigrant confederate in-person, or to a parasocial contact condition, watching an interview of this confederate on a computer screen. Given past research, both types of contact are predicted to increase favorable attitudes toward immigrants and decrease racism, although face-to-face contact is likely to be most impactful. Low SDO individuals are predicted to maintain low levels of prejudice, while high SDO individuals are predicted to experience a larger difference in racism and attitudes toward immigrants. It is expected that those high in SDO and placed in the face-to-face condition will experience the largest difference in racism and attitudes toward immigrants, compared to the other groups, demonstrating an interaction effect. Implications for intergroup contact and the media will be discussed