Add to ORKGThe purpose of this study was to investigate factors that may be related to the desire for unique consumer products and discover if there is a relationship between the desire for unique consumer products and online shopping. Data collection was conducted during scheduled university classes and each participant was asked to complete a paper questionnaire. A total of 141 usable questionnaires were obtained. The data collected for this study was analyzed using the Statistical Package for the Social Sciences (SPSS). Simple, multiple and multivariate regression analysis were employed to test the hypotheses. Among the proposed eight hypotheses in the research model seven hypotheses were statistically significant. Need for uniqueness, status aspir...
Brand extension has been one of the most commonly used marketing strategies. Many industries use exi...
Objectives: The main objective of this study is to understand why and how consumers buy online. In...
Online retailing with its increasing foothold has made Pakistan one of the most anticipated destinat...
Clothing purchases represent the largest selling category on the internet at $13.6 billion (US Censu...
Emerging affordances of social media platforms and e-commerce interfaces have enticed brands, market...
Online purchasing is becoming increasingly common as a purchasing mode. At the onset of e-commerce i...
Online purchasing is becoming increasingly common as a purchasing mode. At the onset of e-commerce i...
Emerging affordances of social media platforms and e-commerce interfaces have enticed brands, market...
As money being spent on e-commerce continues to rise, marketers and retailers are interested in what...
The theoretical understanding of online shopping behavior and customer relationship management have ...
As environmental concerns have been increasing and fashion market condition has been fierce and comp...
Fab Labs, Makerspaces and Hackerspaces are part of a decentralized global Do-It-Yourself movement pr...
Scope and Method of Study: The purpose of this study was to examine individuals that had completed a...
Search engines are the primary gatekeepers of online information, but are judged differently than tr...
In this dissertation, I examine the U.S. retail market structure (i.e., retail expenditure per house...
Brand extension has been one of the most commonly used marketing strategies. Many industries use exi...
Objectives: The main objective of this study is to understand why and how consumers buy online. In...
Online retailing with its increasing foothold has made Pakistan one of the most anticipated destinat...
Clothing purchases represent the largest selling category on the internet at $13.6 billion (US Censu...
Emerging affordances of social media platforms and e-commerce interfaces have enticed brands, market...
Online purchasing is becoming increasingly common as a purchasing mode. At the onset of e-commerce i...
Online purchasing is becoming increasingly common as a purchasing mode. At the onset of e-commerce i...
Emerging affordances of social media platforms and e-commerce interfaces have enticed brands, market...
As money being spent on e-commerce continues to rise, marketers and retailers are interested in what...
The theoretical understanding of online shopping behavior and customer relationship management have ...
As environmental concerns have been increasing and fashion market condition has been fierce and comp...
Fab Labs, Makerspaces and Hackerspaces are part of a decentralized global Do-It-Yourself movement pr...
Scope and Method of Study: The purpose of this study was to examine individuals that had completed a...
Search engines are the primary gatekeepers of online information, but are judged differently than tr...
In this dissertation, I examine the U.S. retail market structure (i.e., retail expenditure per house...
Brand extension has been one of the most commonly used marketing strategies. Many industries use exi...
Objectives: The main objective of this study is to understand why and how consumers buy online. In...
Online retailing with its increasing foothold has made Pakistan one of the most anticipated destinat...