Charging down the Road: A Historical Analysis of the American Auto Industry and Tesla Inc.

Electric vehicles have experienced waves of popularity since the early 20th century. This thesis examines the role of electric vehicles and automobility in the past, present and the future of personal transportation. Additionally, it brings together the history of the American automobile industry and the complex contemporary narrative of Tesla Inc, the young and ambitious auto manufacturer that exclusively builds electric vehicles. This analysis ends with a discussion on the author’s understanding of how a company like Tesla was able to come to fruition, how a similar path could be taken by a new or existing automaker, and what these narratives mean for the current age and future of personal transportation in today’s environmentally conscious climate