ENDS: the endurance, depth, and scope of confronting as a prejudice reduction strategy

Previous work has found that individuals who have been confronted for discrimination demonstrate a reduction in explicit prejudice and attempt to compensate for their actions (Czopp, Monteith, & Mark, 2006; Mallett & Wagner, 2011; Monteith Ashburn-Nardo, Voils, & Czopp, 2002). Although confronting prejudice has been touted as a tool for prejudice reduction, it is not known how these effects translate over time (i.e., endurance), across stigmatized groups (i.e., scope), nor if the prejudice reduction occurs at an implicit level (i.e., depth). The present research recruited 147 White participants who were either confronted or not confronted for using negative Black stereotypes and then completed measures of implicit and explicit prejudices towards Blacks and Latinos immediately after confrontation and one week later. Participants who were confronted demonstrated less implicit prejudices against Blacks immediately after confrontation and used less negative Black stereotypes one week later compared to participants who were not confronted. Confrontation had no effect on implicit attitudes towards Latinos immediately after confrontation or one week later, and no effect on implicit attitudes towards Blacks one week later. Thus, confrontations endure, demonstrate depth (i.e., implicit attitude change), but do not influence attitudes towards other stigmatized groups (i.e., scope).M.S.Includes bibliographical referencesby Kimberly E. Chane