Add to ORKGFrom introduction: "The aim of this article is to highlight the importance of cultural diversity in the process of globalization. This topic has been selected primarily to help understanding some basic forces that shape behavior of individual companies while acting internationally. Very often, as a result of cultural sensitivity, marketing concepts implemented at one market are very different from the ones implemented at another market. To prove this statement, we will use examples of Ikea and Disney Company, who were dealing with cultural issues worldwide."(...
Verkefnið er lokaðCultural differences are commonly known today and the words mean more to an everyd...
This thesis will l focus on the influence that culture and environmental differences have on interna...
To enter new markets is not easy. The most obvious challenge, at least judging from the majority of ...
In internationalisation, entering new markets is a challenging and risky process. There are various...
Globally operating business organizations tend to use a global strategy by using a standardized stra...
In this paper I discussed the factors that influence the cultural adaptation ofproducts. Globalizati...
International trade has taken place for thousands of years. One might assume that with such a long h...
Globalization has become progressively prominent in the early 21st century as many U.S-based compani...
Nowadays, companies face many difficulties due to the much competitive environment they have to evol...
In the past few years the world has witnessed a growth of social, economic, political and cultural i...
Globalization has taken place at a rapid speed over the last half-century. The continuous expansion ...
The past century saw rapid growth of multinational companies around the globe. Along with the tide o...
Globalization is resulting in complex decisions by businesses as to where and what to produce, while...
Globalization is certainly a widely debated topicnowadays. To the large expansion of the concept con...
When Tokyo Disneyland opened in 1983, the Japanese people welcomed this American cultural export wit...
Verkefnið er lokaðCultural differences are commonly known today and the words mean more to an everyd...
This thesis will l focus on the influence that culture and environmental differences have on interna...
To enter new markets is not easy. The most obvious challenge, at least judging from the majority of ...
In internationalisation, entering new markets is a challenging and risky process. There are various...
Globally operating business organizations tend to use a global strategy by using a standardized stra...
In this paper I discussed the factors that influence the cultural adaptation ofproducts. Globalizati...
International trade has taken place for thousands of years. One might assume that with such a long h...
Globalization has become progressively prominent in the early 21st century as many U.S-based compani...
Nowadays, companies face many difficulties due to the much competitive environment they have to evol...
In the past few years the world has witnessed a growth of social, economic, political and cultural i...
Globalization has taken place at a rapid speed over the last half-century. The continuous expansion ...
The past century saw rapid growth of multinational companies around the globe. Along with the tide o...
Globalization is resulting in complex decisions by businesses as to where and what to produce, while...
Globalization is certainly a widely debated topicnowadays. To the large expansion of the concept con...
When Tokyo Disneyland opened in 1983, the Japanese people welcomed this American cultural export wit...
Verkefnið er lokaðCultural differences are commonly known today and the words mean more to an everyd...
This thesis will l focus on the influence that culture and environmental differences have on interna...
To enter new markets is not easy. The most obvious challenge, at least judging from the majority of ...