The Nature of Competitiveness of Corporations Operating Both Within the EU and Outside of the EU Should the Euro Collapse?

This paper evaluates the impact the Euro zone crisis has on strategic decisions corporations today must make, as well as act upon in the future, to survive and profit while operating both in the Euro zone and the wider twenty-eight country European Union (EU). The Euro zone is an economic and monetary union comprised of eighteen member states that have adopted the Euro as their common currency. Monetary policy of the Euro zone is the responsibility of the European Central Bank (ECB). The Euro zone has been, and continues to be, confronted with an uncertain Euro and the question remains whether the banking union recently structured by EU countries will guarantee the survival of the Euro. Should this not occur Multinational corporations (MNCs) and small to medium enterprises (SMEs) will have to reevaluate strategies to enable their corporations to sustain a competitive advantage within the EU. Strategic decisions made now, and in the future, by company executives will be of utmost importance for the survival and future profitability of their companies